Revenue Goals

Effective Rent Per Unit

Goal: $1,850 Current: $1,750

Revenue Per Available Sq Ft

Goal: $2.25 Current: $2.10

Premium Capture Rate

Goal: 85% Current: 78%

Occupancy & Leasing Goals

Occupancy Metrics

Economic Occupancy Goal: 95% Current: 92%

Physical Occupancy Goal: 96% Current: 94%

Lease Renewal Performance

Renewal Rate Goal: 65% Current: 58%

Avg Renewal Increase Goal: 5% Current: 4.2%

Market Position Targets

Competitive Price Index

Target: 105% Current: 102%

Forecast Accuracy

Goal: 90% Current: 87%

Market Share

Goal: 15% Current: 12%